浅析零售行业事业层策略(英文版).pptxVIP

Business-Level Strategy;;Business-Level Strategy;Core Competencies and Strategy;Key Issues of Business-Level Strategy;The Central Role of Customers;策略事業單位的確認;Managing Relationships With Customers;Managing Relationships With Customers;顧客分析;Customers;企業服務的對象是誰? (WHO);Market Segmentation: Consumer Markets;Market Segmentation: Industrial Markets;目標顧客想要什麼?(WHAT);Types of Business-Level Strategies;競爭策略的選擇;;產品/市場/核心能力/競爭策略;Cost Leadership Strategy;Cost Leadership Strategy;How to Obtain a Cost Advantage;Product features Performance Mix variety of products Service levels Small vs. large buyers Proce