精准扶贫背景下中国农村电商发展的机遇与挑战-文档.docVIP

精准扶贫背景下中国农村电商发展的机遇与挑战 　　DOI：10.14088/jki.issn0439-8114.2017.22.041 　　： The rural e-commerce has good development opportunities of bright market prospect， gradually matured conditions and strong support of the government currently， but simultaneously faces challenges of lacking talent， the imperfect infrastructure， stubbornly high operating costs and serious homogeneous competition. In order to promote the healthy and rapid development of rural e-commerce， it was suggested that the related subjects should promote the brand and differentiated marketing， to exert the role of the grass-root gove