电子商务的概述Overview of E-commerce.ppt

Chapter One;Jeff Bezos 杰夫·贝索斯;;Analysis for the case;Key points in this chapter;E- commerce Overview; E- commerce Overview;1.1. The Basic Concept of EC;1.1. The Basic Concept of EC;1.1. The Basic Concept of EC;传统商务的市场模式;电子商务的市场模式;传统商务与电子商务的比较;A Typical Case;1.1. The Basic Concept of EC;1.1. The Basic Concept of EC;补充：对电子商务的各种定义;欧洲议会 电子商务是通过电子方式进行的商务活动。 加拿大电子商务协会 电子商务是通过数字通讯进行商品和服务的买卖以及资金的转移，它还包括公司间和公司内利用电子邮件，电子数据交换，文件传输、传真、电视会议、远程计算机联网所能实现的全部功能（如：市场营销、金融结算、销售以及商务谈判）。;美国政府在全球电子商务纲要中给出的定义 电子商务是指通过Internet 进行的各项商务活动，包括广告、交易、支付、服务等活动，全球电子商务将涉及世界各国。 IBM的定义 电子商务是在Internet的广阔联系与传统信息技术系统的丰富资源相互结合的背景下，应运而生的一种在互联网上展开的相互关联的动态商务活动，有广义和狭义之分。;权威学者---瑞维?卡拉科塔和安德鲁? B?惠斯顿在专著《电子商务的前沿》中给出的定义： 广义地说，电子商务是一种现代商业方法。这种方法通过改进产品和服务质量、提高服务传递速度，满足政府组织、厂商和消费者的降低成本的需求。 ;E-commerce;Internet/ IP/IP-VPN;1.1. The Basic Concept of EC;1.1. The Basic Concept of EC;Thus we can say that the narrow sense is the basic category, while the broad sense is the definition of electronic commerce system which possesses modern features and realistic significance. Without any special statement, electronic commerce usually denotes[d?n??ts] the broad sense.;E-Business is more than E-Commerce. E-Business比E-Commerce大，不仅有网上交易，还包括供应链管理（SCM）、客户关系管理（CRM）、部门管理（DM）、企业流程再造（BPR）等，是对原有电子商务概念的拓广。 ;;1.1.2.The Contents of E-commerce;The prerequisite for EC is informatization. Electronic information technology represents the present society technology and it is an effective tool to develop and utilize information resources.;Reasonable and accurate collecting and processing of information are the foundation of the development and the application of the E-commerce.;Man is the core of E-commerce. It is essential to emphasize the decisive role of human beings in E-commerce. Man is the dominator of E-commerce.;The electronic tools refer to those serialized[si?ri?laizd] and systematized[sistim?taizd] ones that can keep up with the development of the information era.;The center of E-commerce is the commercial activities. Production, c