企业战略_第2章教学文案.pptVIP

企业战略管理_第2章;Chapter Outline (cont’d);Vision;“What do we want to become?” ;ComprehensiveMission Statement;Shared Vision -- Creates commonality of interests Reduce daily monotony Provides opportunity challenge;“What is our business?” ;Mission Statements;Mission Statements;10;Reveal what an organization wants to be and whom it wants to serve;Vision Mission;Vision Mission;Vision Mission;Developing Vision Mission;Developing Vision Mission;Importance of Mission;Broad in scope Generate strategic alternatives Not overly specific Reconciles interests among diverse stakeholders Finely balanced