NBA英文 商业策略.docVIP

NBA（National Basketball Association）The four major professional sports of United States Major League-baseball, Rugby Union, basketball and Ice Hockey League, the richest league is the Basketball League,earning more than $5 billion, although the NBA is not the most-watched League in North America, but it is the worlds most globalized and influential professional sports organizations and now 42 languages 212 countries live, and 750 million homes watching the NBA game. Mikan, Wilt Chamberlain, Bill Russell and Michael Jordan, Shaq, Yao Ming and other NBA heroes almost a household name。 NBA often appears as a success story in the business school marketing tutorial, the tutorial tells the story of how the NBA used big names stars brands selling League, the use of modern media means promoting the League, how to use internationalization strategies towards globalization, they portray League of NBA Commissioner David Stern the worlds best salesman 。 In late 2005, United States renowned financial magazine Forbes made a special report on NBA commercial: The Business of Basketball . This special reports has a very detailed presentation about NBA management League in recent years , Forbess first concern was the 2005 NBA 30 teams with an average value of $ 326 million, with an average rate of 9%. In 1984, the NBAs market value fell to $ 15.5 million, 17 of the 23 teams on the verge of bankruptcy, we could be the first to say goodbye with the NBA in this country’s four major professional leagues, because few people are interested in it, who worked on the project are some of the people into disrepute, they drug use and fights, . The United States well-known sports journalist tangnade ·Kaci wrote. Also in this year, lawyer-turned-New Yorker David Stern stepped in as President of the NBA as the fourth. He twisted everything...... 20 years later, Katz wrote. How did Stern created a magnificent business empire today? Strategy①：Global?promotion Strategy②：Power