实践教学资源库 高级职业英语第二册 高级职业英语第二册听说课件 Unit 2 Conducting a Survey.pptVIP

Unit 2 Conducting a Survey Section 3 After-class Activities: Listen for More Listen, read aloud and recite. Seven Steps of Survey Knowing what the client wants is the key factor to success in any type of business. News media, government agencies and political candidates need to know what the public thinks. Associations need to know what their members want. Large companies need to measure the attitudes of their employees. The best way to find this information is to conduct a survey. 了解客户需求对于任何企业都是制胜 的关键因素。新闻媒体、政府机构和政治候选人都需要了解公众的看法。社团需要 了解各成员的需要。大型公司需要衡量员 工的态度。了解这些信息的最好办法就是 调研。 Unit 2 Conducting a Survey Section 3 After-class Activities: Listen for More The steps in a survey project: 1. Establish the goals of the project— What you want to learn 2. Determine your sample—Whom you will interview 3. Choose interviewing methodology— How you will interview 4. Create your questionnaire—What you will ask 5. Pre-test the questionnaire, if practical—Test the questions 6. Conduct interviews and enter data—Ask the questions 7. Analyze the data—Produce the reports 调研的步骤： 1. 确立目标——你要了解什么 2. 确定样本——你要向谁了解 3. 选择方法——你要如何了解 4. 创建问卷——你要问些什么 5. 试测问卷——测试你的问题 6. 调查取证——向人们提问 7. 分析数据——撰写调研报告 Thank you Unit 2 Conducting a Survey Situation 1: W: Do you have any particular plan to open up new markets? M: We plan to conduct a market survey. W: Would you tell me how to do a good survey? M: We must follow the 10 steps of market research. W: What are they? M: First of all, we’d better identify the goals, determine the samples and choose the research method,then we’ll create the questionnaire. W: What factors should be taken into consideration when we design a questionnaire? M: A good questionnaire should be brief and to the point. W: What should we do after that? M: We should conduct the survey to collect data, and then analyze the data. Finally, we will write a report on the findings. W: OK, I see. Thank you. back Unit 2 Conduct