商务英语 公司简介 applepresentation.pptxVIP

Group Members : Vanita Them Mary Tebby Gibril Sophia ;AGENDA;APPLE’S FOUNDERS;Apple I - 1976;… TO THE STRUGGLE;NEW BEGINNING FROM STEVE JOBS’S RETURN; 2001: iPod? - icon of the Digital Age 2003: iTunes desktop software and iTunes Music Store were introduced ; iPhone; iPad;In-Depth Analysis of Inc.; VISION AND MISSION; ;Products; Geographic Revenue Breakdown 2011; Geographic Revenue Breakdown 2012;Vertical integration;;Strengths;Opportunities;Apple Inc ;Apple Inc (as of September 2011) ; Steve launched iCloud – June 2011;On October 4, 2011, Apple announced the?iPhone 4S;Recent Acquisitions;Recent Acquisitions (con’t);2012 - iBooks;The 3rd generation iPad?was announced on March 16, 2012 With the Retina Display feature, text, photos, videos are rich in detail, color more vibrant 44% better color saturation than the iPad 2 Lighter battery that iPad2 reducing the weight of tablet 5mp isight camera with advanced optics Ultrafast 4G LTE – connects to fast data networks around the world ;Suggestion:;Apple Supply Chain Issue;Apple takes working conditions very, very seriously. …We care about every worker. …No one in our industry is doing more to improve working conditions than Apple. —Tim Cook, CEO, Apple;Wrong price tagging;Environmental pollution;Labor problem doesn’t belong to Apple exclusively, why do people act so dramatically against us?;First Step: Put out the fire in China;1 . What do you think of Apple’s strategy? 2. What would you do next if you were responsible for Apple? 3. What lessons can other companies learn from Apple’s strategies over the years?