2020年第三季度客户参与报告.docxVIP

T TABLE OF CONTENTS EXECUTIVE SUMMARY INSIGHTS 19 DATA-DRIVEN EXPERIENCES: RELEVANT TIME VERSUS REAL TIME 23 PLATFORM FIRST, NOT PLATFORM ONLY: GROWING PLATFORM USAGE TO ENHANCE YOUR CAPABILITIES AND RETURNS 26 CASE STUDIES 30 METHODOLOGY EXECUTIV EXECUTIVE SUMMARY For a successful marketing strategy, you need a successful data strategy. Meet the “modern platform” As COVID-19 relentlessly impacts organizations and consumers into the second half of 2020, marketers are continuing to evolve how they deliver consumer experiences. As consumers become increasingly digital and demand timeli