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: Mbuthia S, Muthoni C, Muchina S. HOTEL SERVICE QUALITY:
文献出处: Mbuthia S, Muthoni C, Muchina S. HOTEL SERVICE QUALITY:
文献出处
PERCEPTIONS AND SATISFACTION AMONG DOMESTIC GUESTS IN
PERCEPTIONS AND SATISFACTION AMONG DOMESTIC GUESTS IN
KENYA [J]. Arabian Journal of Business and Management Review (Oman Chapter),
KENYA [J]. Arabian Journal of Business and Management Review (Oman Chapter),
2013, 2(8): 22-32.
2013, 2(8): 22-32.
原文
原文
HOTEL SERVICE QUALITY: PERCEPTIONS AND SATISFACTION
HOTEL SERVICE QUALITY: PERCEPTIONS AND SATISFACTION
AMONG DOMESTIC GUESTS IN KENYA
AMONG DOMESTIC GUESTS IN KENYA
Susan Caroline; Stephen
Susan Caroline; Stephen
;
;
INTRODUCTION
INTRODUCTION
In Kenya, tourism is the foremost earner of foreign exchange and it contributed
In Kenya, tourism is the foremost earner of foreign exchange and it contributed
to Ksh 100 billion of the GDP in 2011. According to Republic of Kenya (2012),
to Ksh 100 billion of the GDP in 2011. According to Republic of Kenya (2012),
tourism made a direct contribution to the growth of hotel industry and other related
tourism made a direct contribution to the growth of hotel industry and other related
sectors. Hotels on the other hand have to invest in managing their relationships with
sectors. Hotels on the other hand have to invest in managing their relationships with
customers and maintaining quality to ensure that customers whose loyalty is in the
customers and maintaining quality to ensure that customers whose loyalty is in the
short term will continue to be loyal in the long term. The growth in tourism is well
short term will continue to be loyal in the long term. The growth in tourism is well
anticipated as evident in studies
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