形成媒介策略的方法1.pptVIP

% 媒介消费习惯 - 女性 25-39 月收入 2500+ 87 87 50 75 26 48 40 98 85 13 16 33 30 1 0 20 40 60 80 100 TVYD DailyYD 2-4 issuePW WeeklyPW MonthlyPM RadioYD SubwayPM Shanghai Guangzhou 媒体覆盖面 - 北京 Sample Size % Index % Index % Index % Index TV Yday 88 100 87 99 89 101 89 101 Daily Yday 71 100 74 104 73 103 75 106 Weekly P7D 76 100 78 103 78 103 81 107 Radio P WK 47 100 52 111 56 119 50 106 Monthly P MTH 51 100 64 125 64 125 66 129 Cinema P3MTH(CUM) 22 100 30 136 33 150 27 123 Subway P WK 17 100 16 94 20 118 21 124 Cinema P MTH 11 100 14 127 16 145 12 109 Internet Ever 5 100 8 160 9 180 7 140 Female 15-39 Fe