新概念英语优美短文Unit26：InternationalBusinessandCross-c.docxVIP

新概念英语优美短文 Unit26 ： InternationalBusiness and Cross-c 26. International Business and Cross-cultural Communication The increase in international business and in foreign investment has created a need for executives with knowledge of foreign languages and skills in cross-cultural communication. Americans, however, have not been well trained in either area and, consequently, have not enjoyed the same level of success in negotiation1 in an international arena2 as have their foreign counterparts. Negotiating is the process of communicating back and forth3 for the purpose of reaching an agreement. It