2021年品牌颠覆报告（英文）.pdf

Brand Disruption 2021 The IAB Annual Report on the Evolving Consumer Ecosystem November 2020 Sponsored by: x This report was produced by IAB. The final report, findings, and recommendations were not influenced by sponsors. The Indirect Brand Economy (1879 – 2010) required tightly woven supply chains and physical stores… consumer publisher finance sourcing advertising manufacturing brand agency logistics retailer distribution integration … While the Direct Brand Economy (2010 - ) rewards agile outsourcing and scaled individual relationships 3 1. The COVID Disruption 4 One Big Takeaway COVID accelerated the transition from a brick-and-mortar consumer economy to a “storeless” economy by up to 500%, permanently altering the brand value chain. The U.S. economy is becoming storeless: Physical store closings will rise ~3x in 2020 U.S. Store Closings US Store Closings 30,000 25,000 25,000 20,000 15,000