消费者行为学课程homework.docx

Homework Week 1 How to improve the level of bilingual teaching? 2.Share your indelible shopping experience with other classmates. Week 2 and 3 1.Identify the differences of male and female in sensory systems. Assume that you are a consultant for a marketer who want to design a package for a new children milk market, what recommendations would you provide in terms of such packagesuch as color, symbolism, and graphic design? Give reasons for your suggestions. 3.Select one ad and explain why it captures your attention, and interpret what factors can cause consumersattention. 4.Imagine a romantic evening, which 10 words would you think of? And please design 5 romantic scenes in terms of these 10 words. 5. Share effective memorizing skills and examples with other classmates. Week 4 and 5 Describe the feminine in the eyes of boys and masculine in the eyes of girls. Which factors can influence your characters? Role acting: when choleric male consumers meet depressed female promoter… Give some examples to illustrate how to construct a brand personality. Week 6 Devise different ads for “Nokia ” mobile phone in terms of different hierarchies of the Maslow needs What this word “ cool” mean to you? Do you want to be a cool people? Why or why not? Case analysis Week 7 and 8 List three functions performed by attitudes, give an example of how each function is employed in a marketing situation. Think of a behavior you do is inconsistent with your attitudes, and explore why do you do so Construct a multi-attribute model for some restaurants nearby, based your finds , suggest how restaurant managers can improve an establishment s image. How to change others to your attitudes and you to others attitudes Week 9 1.If people are not always rational decision makers, is it worth the effort to study how purchasing decisions are made? What techniques might be employed to persuade irrational consumers? 2.Why is it difficult to place a product in a consumers evoked set after it has been reject