跨国企业管理联合利华与高露洁案例分析(全英PPT).pptxVIP

Unilever ：Can I marry with you？Dear Colgate ;Group member: ;News： Unilever’s CEO Paul Polman said: Unilever wanted to bid Colgate for $55 billion. ————2011.February.11;;; branches or offices employee Colgate In ≥ 200 ≥ 40000 countries and regions Unilever 14 categories of ≥ 171,000 400 brands sold in ≥ 170 countries and regions ;2.Increase market share: ;;3.Intergration of industrial chain ;;4.Adding brand value ;5.Consideration of he company’s development strategy ;;;;;;Unilever would be exposed to market interest rate fluctuations on its floating rate debt. e.g. benchmark interest rates the interest cost of its floating rate debt Unilever’s inability to manage the interest cost effectively could have an adverse impact on its cash flow, profits and profit margins. ;;;;;Unilever -- Developing the right people, teams and structures to succeed in doubling the size of business while reducing environmental impacts – Compass Strategy;Colgate -- Growing business by continuously introducing innovative products Improving efficiency by cutting down on operational expenses ;Others:;Changes to taxation and price controls ( Europe and U.S. involved ) May have negative impact on the growth and profitability of their operations. ;S;1, is the market leader in oral care products 2, have extensive oversea’s reach 3, strong commitment to innovation 4, diversification of products types within the toothbrush market;Unilever;;;THANK you;1、有时候读书是一种巧妙地避开思考的方法。九月-20九月-20Wednesday, September 09, 2020 2、阅读一切好书如同和过去最杰出的人谈话。09:29:2409:29:2409:299/9/2020 9:29:24 AM 3、越是没有本领的就越加自命不凡。九月-2009:29:2409:29Sep-2009-Sep-20 4、越是无能的人，越喜欢挑剔别人的错儿。09:29:2409:29:2409:29Wednesday, September 09,