Covid-19后期的电子商务营销个性化.pptxVIP

;;;;;;What best describes the segmentation methods you use to personalize your website?;;;If adoption of website personalization is already strong and growing fast, our next question is what eCommerce teams are trying to achieve in doing so. In 2020, retention (59%) has overtaken conversion (55%) and acquisition (45%) as the key goal.;That means that shoppers are happily ‘jumping ship’ to get what they need for a better price.;;;;;;;;;The eCommerce companies that thrive in the long-term will be the ones who keep their eyes and ears open to the demands of tomorrow (not just to those