2020年度传播报告.docxVIP

202 2020 Comms Report: Measuring Up To The Moment 2 CHALLENGE: ACCEPTED AND CONFRONTED Numerous obstacles comms has long faced — such as tech adoption and proving ROI — have only been heightened by the perpetual uncertainty of 2020. As evidenced by this fourth an- nual PRWeek/Cision Comms Report, PR is up to the task — and others are recognizing it. TWords Chris Daniels T Talent assessmentWhether through new hires or training of current employees, is your team better staffed to take advantage of the latesttechnology and analytics tools as compared to three years ago?How would you ra Talent as