以顾客价值为导向营销模式发展分析.pptVIP

Customer Philosophy Instead ofhunting” marketing is“ gardening”The job is not to find the right customer for your products, but the right products for your customers As stated by lester Wunderman The chant of the Industrial revolution was that of the manufacturer who sad This is what I made, won t you please buy it The call of the Information Age is the consumer asking. This is what I want won t you please make it 20203/25  顾客哲学 ●营销用“耕种”代替了“猎取”。如今 的工作不再是为产品找到合适的顾客 而是为顾客设计适合的产品。正如莱斯 特·温德曼所评价:“工业革命时代 制造者在说:‘这就是我制造的,你愿 意买它吗?’而信息时代则是消费者在 这是我所需要的,你愿意制造它 吗 科特勒 20203/25  创造顾客梦想