2020上半年视频营销报告.pptxVIP

;;For TV, COVID-19 is not an agent of change, but rather, an accelerant—for audiences and advertisers alike. Time spent at home led to significant increases in viewing across all TV and premium video formats. People confirmed their preference for watching content on the “big screen,” with nearly 73% of ad views occurring on a connected TV (CTV) or set-top box (STB). Despite the disruption to live sports, they continued to flock to live television including accessing networks in vMVPD and new direct-to-consumer apps. Just as TV enabled audiences flexibility during COVID-19, advertisers