全渠道和美丽新世界.docxVIP

Omnichannel has Entered a Brave New World as Consumer Connectivity Accelerates For the past decade the industry has discussed “online” or “digital media” as being distinct from media as a whole. Our first omnichannel report, released over one year ago, showcased the growing need for holistic planning across online and offline channels, along with the challenges many organizations face when trying to create this strategy. While it may be tempting for business leaders to think about marketing in siloes, consumers do not. In light of the significant change brought by the global pandemic and the