2020年视频和互动内容报告.docxVIP

“People have moved to a new normal. How do you communicate as a sales guy or marketing person? How do you reach out to buyers and empathize with them? Video and interactive content can help you do both.” — KARTHI MARIAPPAN, HIPPOVIDEO Introduction With B2B marketers having to go digital-only in 2020, content marketing has risen to the forefront of most companies’ marketing strategies. As in-person events stay off the table for the rest of the year and social distancing policies remain in effect, marketers have gotten creative with their content to meet their quotas. Buyers are always looking