ch04SocialandCulturalEnvironments(全球营销,沃伦 .pptxVIP

Chapter 4Social and Cultural Environments;Task of Global Marketers;Introduction;Society, Culture, and Global Consumer Culture;Society, Culture, and Global Consumer Culture;Society, Culture, and Global Consumer Culture;Attitudes, Beliefs and Values;Religion;Religion;Aesthetics;Dietary Preferences;Language and Communication;Language and Communication;Marketing’s Impact on Culture;Marketing’s Impact on Culture;High- and Low-Context Cultures;High- and Low-Context Cultures;Hofstede’s Cultural Typology;Self-Reference Criterion and Perception;Diffusion Theory;Marketing Implications;Environmental Sensitivity;Looking Ahead to Chapter 5;Social Institutions;Material and Nonmaterial;Aesthetics and Color;Phonology in action;The Adoption Process;Characteristics of Innovations;Categories of Adopters;Categories of Adopters;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。6月-206月-20Wednesday, June 17, 2020 10、人的志向通常和他们的能力成正比例。09:12:2509:12:2509:126/17/2020 9:12:25 AM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。6月-2009:12:2509:12Jun-2017-Jun-20 12、越是无能的人，越喜欢挑剔别人的错儿。09:12:2509:12:2509:12Wednesday, June 17, 2020 13、志不立，天下无可成之事。6月-206月-2009:12:2509:12:25June 17, 2020 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other famous sights. If Id gone alone, I couldnt have seen nearly as much, because I wouldnt have known my way about. 。17 六月 20209:12:25 上午09:12:256月-20 15、会当凌绝顶，一览众山小。六月 209:12 上午6月-2009:12June 17, 2020 16、如果一个人不知道他要驶向哪头，那么任何风都不是顺风。2020/6/17 9:12:2509:12:2517 June 2020 17、一个人如果不到最高峰，他就没有片刻的安宁，他也就不会感到生命的恬静和光荣。9:12:25 上午9:12 上午09:12:256月-20