文化对新时尚和奢侈品消费者最重要事.pptVIP

Cuture culture ulture HIGHSNOHIETY  Culture Culture Culture Quantifying What Matters Most to the New Fashion Luxury Consumer  Introduction Methodology The desirability Matrix From Inspiration to actualization Above the influence Credentials  Introduction  The New Luxury Marke 61% of the luxury market will be composed of Millennials and Gen Z by 2026, up from 39%in2019 ,  Methodolo  deatuods mewel ,  uxury consumer Breakdown Cultural Pioneers breathe life into Brands and New Ideas 21%27%27%30% US houry easac p plin eeml 30%37% Infuential 24%23%30%60% 25%13 ,