盛世长城培训1 .pptxVIP

Saatchi Saatchi TrainingIntroductionSaatchi Saatchi TrainingThe Bigger PictureSession 1Marketing BrandsThe Business ConceptWhat is the purpose of business?The Business ConceptThe purpose of business is to create and keep a customerProfessor Theodore LevittHarvard Business SchoolThe Business ConceptBusiness has only two functions:innovation and marketingPeter DruckerPrinciples of Management1954The Marketing ConceptThe aim of marketing is to make selling superfluous.The aim is to know and understand the customer so well that the product or service sells itself.Peter DruckerMarketing versus Sa