网络团购的风险及应对措施研究-毕业论文.docxVIP

学海无涯苦作舟! 学海无涯苦作舟! 毕业论文 网络团购的风险及应对措施研究 学 院： 经济与管理学院 专 业： 信管（电子商务方向） 学 生： 学 号： 指导教师： 网络团购的风险及应对措施研究 摘要 伴随着改革开放的逐步深入加强，中国的经济和社会都有了大幅度的发展， 人民的生活水平也在日益提升，此时快捷方便的服务已经成为人们普遍的要求。 近年来，由于电子商务正以迅猛的速度冲击传统商务， 网上购物已经越来越被人 们所接受。网络团购继承了网络购物的方便、快捷等原有的特点，同时它也具备 了一些新的特点如需要聚合一定数量的消费者、超低折扣等。网络团购的流行， 证明了其适应了现今人们的需要， 具备一定的市场，但同时，由于网络团购还处 于发展起步阶段，虽然深受消费者和商家的喜爱并且取得了较好的销售份额， 但 还是暴露出了不少的风险和问题。 本文共分为四个部分。首先，介绍了网络团购的基本概念与基本理论，对当 今网络团购有一个总体的了解；其次，专门介绍了团购网站的地位与作用，团购 网站是最好的网络团购项目组织形式； 再次，集中分析总结了当今网络团购所存 在的若干风险问题，说明网络团购并不是尽善尽美的； 最后，着重总结提出了应 对这些风险问题的诸多应对策略与应对措施， 促使网络团购能够尽可能的安全稳 定的发展。 关键词：网络团购；风险；应对措施 Abstract Along with the reform and ope n policy the further stre ngthe n gradually, Chin as economy and society has bee n big developme nt, the liv ing sta ndard of the people also in rising, this time the quick and convenient services have become the people com mon requireme nts. In rece nt years, due to the electro nic bus in ess is rapidly speed impact traditi onal bus in ess, on li ne shopp ing already more and more be accepted by people. Network group buying in herited the n etwork shopp ing convenient, quick and the characteristics of the original; it also has some new characteristics such as need a certa in nu mber of con sumers, polymerizati on low disco unt and so on. Network a bulk pop, proving their adapted to the n eeds of the people, have a certa in market, but at the same time, because of network is still in the initial stage development team, although con sumers and bus in essme ns favorite and obta in good sales share, but still exposed many risks and problems. This paper firstly introduces the basic concept of bulk network and the basic theory, to current network group buying a whole understanding. Second special in troduced the status and role of the group buying stati on, group buying stati on is the best n etwork group buying project orga ni zatio n form. Aga in the centre is an alyzed and summarized the bulk of the existing network some risk, which is not a perfect team n etwork.