Environment政治与法规（中英文）(ppt36) .pptxVIP

An Overview of the International Marketing Environment－政治與法規;;;本章目標Chapter Objectives;1.政治環境;;;2.政治風險;政治風險的定義;（2）政治風險類別;（2）政治風險類別;＊行動團體;（3）政治風險的來源與影響; （3）政治風險的來源（p132）; （3）政治風險對企業的影響;政治風險的來源及影響; 政治風險的來源及影響(續);（4）政治風險資訊的來源與種類; BERI投資利潤機會評等;（5）政治風險評估Political Risk ;;3.政治風險的訊號Political risk signals;4.Management and measure political risk;最小政治風險Minimizing Political Risk;OS perspective（pp108-112）;5.國際法規環境International Legal Environment;法院審判Jurisdiction;6.智慧財產權Intellectual Property Rights;智慧財產權保護Intellectual Property Protection;;著作財產權;破壞智慧財產權因素Factors Influencing Intellectual Property Violations;所有WTO國均參加簽署TRIPS協約Countries that join the World Trade Organization must sign on to the TRIPS agreement (Trade-Related Aspects of Intellectual Property Rights) 國際干涉產生力量International conventions have been gaining strength 已開發國家藉此支持新興國家Developed countries are lending support to emerging countries;Home Country Legislation;Chapter Summary;;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。6月-206月-20Monday, June 22, 2020 10、人的志向通常和他们的能力成正比例。12:14:0212:14:0212:146/22/2020 12:14:02 PM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。6月-2012:14:0212:14Jun-2022-Jun-20 12、越是无能的人，越喜欢挑剔别人的错儿。12:14:0212:14:0212:14Monday, June 22, 2020 13、志不立，天下无可成之事。6月-206月-2012:14:0212:14:02June 22, 2020 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other famous sights. If Id gone alone, I couldnt have seen nearly as much, because I wouldnt have known my way about. 。22 六月 202012:14:02 下午12:14:026月-20 15、会当凌绝顶，一览众山小。六月 2012:14 下午6月-2012:14June 22, 2020 16、如果一个人不知道他要驶向哪头，那么任何风都不是顺风。2020/6/22 12:14:0212:14:0222 June 2020 17、一个人如果不到最高峰，他就没有片刻的安宁，他也就不会感到生命的恬静和光荣。12:14:02 下午12:14 下午12:14:026月-20