最常见的seo错误：针对博客的seo.ppt

SEO Mistakes Most Bloggers Make By Stephan Spencer, Founder President, Netconcepts ? 2008 Stephan M Spencer Netconcepts sspencer@ Blog SEO ? So easy a child could do it ? 16-year old blogger ? Passive income: ~$1000/month from Google AdSense ? Effort required: 1 hr/month ? Thank you, Google! My daughter, SEO-in-training ? 2008 Stephan M Spencer Netconcepts sspencer@ ? 2008 Stephan M Spencer Netconcepts sspencer@ ? 2008 Stephan M Spencer Netconcepts sspencer@ #5 for “neopets” #3 for “neopets cheats” #6 for “neo pets” etc. ? 2008 Stephan M Spencer Netconcepts sspencer@ ? 2008 Stephan M Spencer Netconcepts sspencer@ Biggest SEO Mistakes ? Leaving title tags to be auto-generated (from the post name, category name, etc.) ? Squandering your “crawl equity” by letting pages get indexed that dont deserve to be (“Email this page” etc.) ? Having multiple “homes” for your blog ? Not using unique “Optional Excerpt” to minimize duplicate content ? Not using rel=nofollow to direct PageRank flow ? 2008 Stephan M Spencer Netconcepts sspencer@ Biggest SEO Mistakes ? Over-reliance on date-based archives ? No stability in keyword focus on category tag pages ? Suboptimal URLs (too long, too many words, too many directories) ? Only one RSS feed, and its un -optimized ? Hosting blog/feed URLs on a domain you dont own ? Using suboptimal anchor text when linking internally ? 2008 Stephan M Spencer Netconcepts sspencer@ What Are We Waiting For?? Lets Fix Your Blog! ? 2008 Stephan M Spencer Netconcepts sspencer@ Rejig Internal Linking Structure ? Tag clouds tag pages tag conjunction pages (e.g. “UTW Theme Compatibility Thing” WordPress plugin) ? Related Posts (e.g. “Yet Another Related Posts” plugin) ? Top 10 posts (e.g. “Popularity Contest” plugin) ? Next Previous / pagination (e.g. “WP - PageNavi” plugin) ? 2008 Stephan M Spencer Netc