企业如何执行结果导向的执行文化36.docxVIP

Creating a Cultureof Execution JFK Speech to Congress “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth. / ? ? Preside nt Joh n F. Kenn edy ? ? Preside nt Joh n F. Kenn edy JFK AT RICE UNIVERSITY We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard』because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willi