marketleader3词汇练习(新题).docx

Vocabulary test of Unit 4,5 and 12 Most is a form of commercial mass communication designed to promote the sale of a product or service. a. branding b. campaign c. advertising d. broadcasting By 1930 ammonia （合成氨） production was one of the thriving ——————— of the American chemical industry. a. parts b. segments c. demands d. departments The more popular a program, the higher the network can charge a company for their during the program. a. profile b. endorsement c. commercials d. Logos This finding can be explained by the possibility that customer satisfaction generates free advertising and saves subsequent marketing costs. a. promotion b. word-of-mouth c. point-of-sale d. publicity Lots of sports stars sports products for money, but few have become brands that appeal way beyond the stadium. a. endorse advocateb. exhibit c. sponsor d. a. endorse advocate b. exhibit c. sponsor d. 6. The preachers 6. The preachers a. conscientious monotonous voice put me to sleep. b. nmemonic c. impulsive d. 7. He tookhis case of unfair 7. He took his case of unfair to the industrial relations tribunal.a. promotion b. dismissal c. disposalInvesting in more plants in the office industrial relations tribunal. a. promotion b. dismissal c. disposal Investing in more plants in the office recruitment d. is one of the most cost-effectiveways of raising staff the most cost-effective ways of raising staff a. moral b. morale c. mode d. mood errors caused by unforeseeable events cannot be avoided. a. deparmental b. impulsive c. managerial d. dynamic Matsushita made a considerable effort to pass on his companys tradition to each new staff 11. Wellthe problemof agency untiln ext week.a. get dow n to b. butt ind. leave aside12. I am enclosing my 11. Well the problem of agency until n ext week. a. get dow n to b. butt in d. leave aside 12. I am enclosing my my photograph. a. curriculum b. qualificati on performa nee c. follow up vitae together with c. certificate d. He has done a se