黄金现货营销策划案.pdfVIP

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2021-01-12 发布于天津
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黄金现货营销策划案.pdf

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黄金现货营销策划制作：会计学院财务 Q1041 成员：杜徐琪（组长）、吴傲霜高夏露、刘曼曼、曹玙单宵宵、吴婷、刘天娇 1 目录一．策划目的 ······················································3 二．营销环境分析 ················································3 （一）宏观环境分析 ···············································3 （二）黄金现货 SWOT分析·········································4 （三）相关竞争金融产品基本情况 ·································8 三．目标市场营销（ STP分析）······························11 （一）市场细分 ···················································11 （二）目标市场 ···················································11 （三）市场定位 ···················································12 ·····································13 四．营销策略分析（ 4PS）（一）产品成长期黄金现货营销策略 ······························13 （二）价格营销策略 ··············································13 （三）渠道营销策略 ··············································14 （四）促销营销策略 ··············································15 （五）售后服务 ···················································17 五．具体营销方案 ···············································17 （一）客户开拓 ···················································17 （二）客户培育 ···················································18 （三）客户开户 ···················································18 （四）两种投资方案推荐 ··········································18 六．服务理念 ·····················································19 七．总体经费预算 ···············································19 八．效果评估 ··············································