0916第二章上传服装流行分析与预测.pdf

服装流行分析与预测 Fashion Forecasting and Prediction UNIT TWO COLOR TREND 色彩理论 Color theory • 色环 Color wheel • 原色Primary color • 间色Secondary • 复色Tertiary 色彩理论 Color theory • 冷色与暖色 • cool and warm color 色环 Color wheel 原色Primary colors r 间色Secondary colors 复色Tertiary colors 互补色Complementary colors 近似色Analogous colors 补色Complementary color • 侧补色split complementary 色相Hue • 明度Value is the lightness or darkness of the color. • 饱和度Intensity refers to the saturation or brightness of a color. Tints, shades, or tones of a hue have been altered by the addition of white, gray, or black. • 加白Tint r efer s t o a hu e th at h as wh it e added • 加黑 Shade refers to a hue with black added • 加灰Tone refers to a hue with gray added. 色彩预测Color forecasting 色彩故事 Color palette and color story 色彩心理学 Psychology of color 色彩心理学 Psychology of color 色彩心理学 Psychology of color • 黄色在东方象征权利、皇室，在西方象征警告 、低级趣味。 • Yellow is symbolized j oy and happiness. It is the color of sunshine and cheerfulness. Yellow is also considered the color of wisdom or for stimulating intellectual activity. It is used for legal note pads. 色彩心理学 Psychology of color • 黑色在西方代表精英、死亡，在东方代表庄重，也 是中国年轻男性最喜欢的颜色，在座的同学今天穿 的是什么颜色。 • Black is the color of power and evil. In many cultures, b lack i s th e color of death . My