MassnbspMeianbspinnbspthenbspUKnbspannbspUSnbsp英美大众传播.pptVIP

Mass Media in the UK and US Aim: To give the students some ideas of mass media in the UK and US. Procedure: 1. Introduce mass media in the UK. 2. Introduce mass media in the US. 3. Show the students two web pages of “New York Times”. Mass Media in the UK The Press Quality Newspapers (broadsheet) 1896 --the Times (1785): Conservative --the Guardian (1821): moderately radical --the Daily Telegraph (1855): Conservative --Financial Times (1888) --the Independent Popular Newspapers(tabloid) --Daily Mail (1896) --Daily Express (1900) --Daily Mirror (1903) largest circulation --the Sun (1964) --Morning Star (1966): Communist --Daily Star (1978) --Today (News International by R. Murdoch) Periodicals --The Economist --New Statesman --Spectator --New Scientists News Agencies --Reuters (1851) --the Press Associated Ltd (1868) Radio Television BBC (the British Broadcasting Corporation) --founded in 1922 --radio/TV channels --no commercials --license cost 89.5 pounds/year ITC (the Independent Television Commission) Mass Media in the U.S. News Agencies --Associated Press (AP) 1848 Pulitzer Prize --United Press International (UPI) 1907 --American Associated Press (AAP) Press syndicate—sell features to several newspapers at the same time TV Stations Types --Commercial TV --Public TV --Cable TV Television and radio broadcasting network NBC (National Broadcasting Company)1926 CBS (Columbia Broadcasting System) 1927 ABC (American Broadcasting Company) CNN (Cable News Network) HBO (Home Box Office ) Fox PBS (Public Broadcasting Service) The Press The New York Times (1851) Washington Post (1877) The Los Angeles Times (1881) The Wall Street Journal (1889) The Chicago Tribune (1947) USA Today (1982) the only national daily The Christian Science Monitor (1909) International Herald Tribune Baltimore Sun Magazines/Journals Reader’s Digest (1922) Life People National Geographic Playboy New Yorker Times Newsweek US NewsWorld Report * *