谷歌智能手机模板.ppt

Google Confidential and Proprietary through website 27% Smartphone Shoppers Purchase Via Mobile Websites 30 Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 Base: Have Used Smartphone to Purchase (3731) Q. As a result of using your smartphone while shopping, have you ever purchased products or services...? This study is brought to you courtesy of The Mobile Movement Understanding Smartphone Users Google/IPSOS OTX MediaCT U.S., April 2011 Google Confidential and Proprietary 2 Research Objectives Gain a deep understanding of smartphone consumer behavior, specifically with regard to: DAY How are smartphones used in daily life ? What role do smartphones play i n decision making for products & services? How do consumers multi-task with their smartphones? What types of info are consumers searching for on mobile ? How do consumers r espond to mobile ads ? Google Confidential and Proprietary 3 Google Confidential and Proprietary Agenda 1 2 3 4 5 General Smartphone Usage Action-oriented Searchers Local Information Seekers Purchase Driven Shoppers Reaching the Smartphone User 4 Google Confidential and Proprietary General Smartphone Usage 5 Google Confidential and Proprietary 6 Smartphones Are Embedded Into Daily Life 89% Use their smartphone throughout the day Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011 Base: Smartphone Users (5013) Q. Overall, how often do yo