品牌经济发展背景分析.doc

摘要 随着经济全球化发展，知识经济的兴起使人们对商品需求的层次日益提升，国货能否适应市场要 求越来越取决与产品的知名度。审场要求质量好，价格低，服务优，殆牌响的产品。现在国内外经济 在经济危机的刺激下面临的经营环境发生着巨大变化，迫使国内企业要打造优势品牌，实施品牌战略, 将是中国企业在全球化的世界经济屮谋求生存和发展的重要条件。屮国品牌经济处于弱势状态下, 就对如何更快地提升品牌竞争力，对可行的理论和方法进行探讨。论文需要解释品牌对 经济发展的作用很重要，如何促进小国品牌经济发展给岀建议。 当前，企业要在竟争激烈的市场屮生存，必须努力地須造和传播品牌的独特形象，让众多的消 费者感受到该品牌产品与众不同之处，并使这种与众不同符合n标消费者的个性审美情趣，从而使该 品牌产品从同类的产品屮脱颖而出，建立起忠实的顾客群。本文分析了品牌的必要性，论述品牌经济 的发展背景，提出企业进行品牌发展的途径。 关键词： 殆牌，晶牌管理，品牌战略，经济 Abstract With the development of economic globalization, the rise of the knowledge economy enables people to commodity demand level rising, domestic products can adapt to the dema nds of the market is more and more depending on the visibility of products. Market requirements of good quality, low prices, excellent service, brand ring products. Now the domestic and international economy in the economic crisis under the stimulus of the management environment has undergone a drastic change, force domestic enterprises to build brand advantages, the implementation of brand strategy, will be the Chinese enterprises in the globalization of the world economy to seek the survival and the development important condition? Chinese brands economic disadvantaged status, on how to quickly enhance the competitiveness of the brand, the feasible theory and method are discussed. The need to explain the brand fs effect on the economy development is very important, how to promote Chinese brands economic development advice. At present, enterprises in the fierce competition in the market to survive, must make great efforts to create and spread the unique brand image, so that many consumers feel the brand products out of the ordinary, and the out of the ordinary with target consumers personality aesthetic taste, so that the brand products from the similar products in the talent showing itself, to establish a loyal customer group? This paper analyses the necessity of brand, the brand economy development background, proposed the enterprise brand development way. 目录 TOC \o 1-5