牛津译林版高中英语Module4 Uint1 Reading I共19张.ppt

Module 4 Unit 1 Reading （ Ⅰ ） Brainstorming advertisements what where why how functions attitudes advantages disadvantages Scanning the ways to make ads the definition of an ad the places to find ads the types of ads the examples of ads the truth of ads the advantages and disadvantages of ads the slogans of ads the advice about ads Gist reading Introduction Body Conclusion (para 1) (para 2-4) (para 5) advertisements para. 2 What is an ad? para. 3 Ads dont tell people the complete truth. advice basic format of expository writing to introduce basic infor- mation on a topic para. 4 Public service ads Detailed reading 1. What is an ad? 2. Where are ads most commonly found? 3. What are the two main types of ads? An ad uses words and pictures to persuade people to buy a product or service or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find ads. Commercial ads and public service ads. Read it and find out whether the statements are true or false. 1.Commercial ads can give us valuable information about how to live our lives. 2. If an ad does not lie, it tells us the complete truth. 3. Some advertisers may use tricks while making ads. F F T Analyzing topic: Supporting details: Conclusion: PSAs are made to _____________. 1.PSAs are meant to teach us and help us _____________. 2. PSAs encourage people to support _________________. 3. PSAs teach us to ________________. We can learn a lot from them. lead better lives public service projects live healthy lives serve the public Conclusion We must use our intelligence and not be a slave to them. similarities and differences between commercial ads and PSAs Commercial ads PSAs purposes comments attitudes examples methods to promote a product or service to educate people full of tricks believable not fall for tricks follow the advice 1.toothpaste 2.fresh food 1.Yes to life, no to drugs. 2.Knowledge changes life. 3.Project Hope-educating every child.