外国物流企业在中国第三方物流市场中的发展战略.docVIP

8622(1 者 对外经济贸易大学 11商管理硕士（MBA)学位论文 论文题目：外国物流企业在中国第三方物流市场中的发展战略 主题词：外国第三方物流战略 研究生姓名：张莲顺 导师姓名：范黎波教授 论文起止时问：2005年7月~ 2005年10月 ABSTRACT The Third Party Logistics is an emerging industry and it develops rapidly and shows a great marketing potential. Chinese logistics market opened widely after China joined World Trade Organizations. The prospect of further development of Chinese logistics attracts more and more international logistics companies to enter Chinese logistics market with high speed. On the other hand, international logistics companies, who have already started their business in China, are keen to keep close relationship with local company and set up their own network to raise their market share. Foreign logistics companies are st-pngly interacted and globally networked, They are advanced, in knowledge, experience and financial background and also keep good relationships among global companies. However, most of foreign logistics companies in China are lack of local network and has limited business scope. But via MA, they are trying to strengthen their position in the Chinese market by raising the market share. Through a brief review of the history of Third Party Logistics and the analysis of advantages and disadvantages of the foreign logistics in China, the present study are aimed to evaluate the prospect of Third Party Logistics and the strategies for the development of foreign logistics companies in Chinese Third Party Logistics market. Key words: Foreign, Third Party Logistics, Strategy rv 前言 随着我国社会主义市场经济体系的建设、世界经济全球化进程的加快和科 学技术的飞速发展，物流业作为国民经济(|^的一个新兴的产业部门，已成为本 世纪我国产业和国民经济中新的增长点。许多市场意识敏锐的企业，已经把物 ? . 流作为提髙市场竞争能力和提升企业核心竞争力的重要手段，把现代物流理 念、先进的物流技术和现代经营模式引入企业经营与管理之中。 根据加入世界贸易组织的承诺，2004年12月11日以后，涉及物流的大 部分领域已经全面放开，中国物流业将会.“更加开放”。中国物流市场的良好 发展前景已经吸弓I 了很多跨国物流公司的进入，而_进入的步伐在加快；另一 方面，有些已经进入的跨国物流企业为了进一步扩大市场占有率，幵始加紧进 行着与国内企业的合作联盟，网络化扩张趋势明显加强。在这种大环境的推动 下，外国物流企业也将凭傻自身丰富的物流经验欲挤身于中国的tj流市场。 第一章现代物流理论 第一节物流理论‘ 1、物流必须进行技术革命，以当前先进的物流科学技术取代传统落后的 物流技术； 1、物流活劫必须进行现代化管理，从而使现代化的物流技术发挥