墙体彩绘创业专题计划书.docVIP

艺墙绘工作室 创业计划书 团体名称；Colour power 团体组员； 序言 当涂鸦风靡全球，成为一个时尚时候，这股风潮开始席卷家居领域，比较罕见有手绘家俱、瓷砖、饰品、布艺。现在墙绘开始在家居装饰中频频上演。现代生活中，越来越追求优雅姿态和高尚品位，呼叫自由不羁，彰显个性。墙绘让我墙面不再拘泥于某一个整体风格，表示方法多个多样。卫生间想要卡通？厨房想要写实？卧室想要写意？客厅想要古风？墙绘艺术通通给你一一实现。  以往街头涂鸦受到不少青年画师喜爱，但往往对公共环境造成损害，所以街头涂鸦发展在某种程度上受到限制现在，这些涂鸦爱好者能够找到一个随意发挥空间了，就是在家庭装修中大显身手。请个画师或设计师在自家墙壁上进行创作成了年轻一代装修时尚，也正是在这种特殊装修环境下，涂鸦被大家习惯性地称为手绘艺术。而此刻，这种手绘时尚正逐步在家庭装修中蔓延。被称为手绘艺术涂鸦。 在现阶段手绘墙已经是一个收到大家喜爱时尚代表了，墙体彩绘经过在墙面上做墙绘来表现出一个人文风格。在中国很多沿海城市墙体彩绘正在受着越来越多人关注，大家喜爱它关键原因是手绘墙能够依据主人个性和爱好而自定义对自己家居进行装饰，大家已经开始厌倦通常千篇一律装饰画了，而墙体彩绘出现则顺应天意，满足大家对提升物质生活愿望，增加生活水平和精神世界渴望。艺墙彩绘工作室认为伴随时代不停进行墙体彩绘在以后几年里将立足于大家家居装修，以后大行其道越走越好。 当年很多艺术家或画家喜爱在建筑墙体或公共空间墙壁上手绘或雕刻抽象艺术作品用以渲染建筑或空间艺术气氛。以后墙绘艺术又被缩影到了空间范围较小艺术酒吧或较有生活情调白领一族居室内，具体表现在客厅、卧室、书房等墙体上嵌入艺术绘画或挂上抽象壁画等形式上。从去年巴黎家饰展中趋势公布到现在在装修中逐步升温，充满个性、智慧和创意手绘墙面开始逐步流行，这种经过手———人类最灵巧工具，画出来装饰开始出现在讲究个性时尚人士家里，即使是落笔在最平凡、简陋墙面上，因为发明者心境和灵感不一样，也会在笔下展现出迥异风情，用手绘出家居世界，比想象中更美。有时候，一面彰显个性和创意墙，比很多功效复杂家俱和空间设计更能传达奔放感觉。 目 录 一、项目背景······································5 二、项目介绍······································7三、SWOT分析·····································10四、市场分析·····································11 1、市场现实状况·····································11 2、市场问卷调查分析······························11 3、竞争情况和优势································11 五、企业战略·····································13 1、企业介绍·····································13 2、市场人群目标定位······························14 3、企业发展目标··································14 六、营销策略·····································16 1、墙体彩绘价格表································16 2、营销渠道·····································16 3、推广策略·····································17 七、融资渠道·····································18 1、团体筹资·····································18 2、筹资回报·····································18 财务分析······································19 1、利润表 ······································19