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中文题目：深圳市卜蜂莲花超市生鲜经营状况的研究 外文题目：STUDY ON THE OPERATING CONDITIONS OF LOTUS SUPERMARKET IN SHEN ZHEN CITY 毕业设计（论文）共14页（其屮：外文文献及译文0_页）图纸共0_张 完成口期2013 完成口期2013年4月 答辩期2013年5月 摘要 本文针对卜蜂莲花超市生鲜经营现状及产生的原因进行了分析，针对超市生鲜经营的 状况，从超市本身出发，对卜蜂莲花超市生鲜经营管理整体水平提高的方法进行了思考与 探索，并提出了相丿应的发展策略：加强上游产品供给市场的培育，加强生鲜现代物流配送 体系的建设，积极探索减少超市生鲜损耗的方法，加强生鲜从业人员的岗位职能培训，提 高经营管理能力。“新鲜你的生活”是昨天开业的上海新港路卜蜂莲屁店标语，这六个字 也体现岀卜蜂莲花经营策略的调整。卜蜂莲花方而表示，该店是其屮国区首家社区店，其 结合正大生活馆同时发展，并在商品品类布局等方面作出调整，今后社区丿占模式将是卜蜂 莲花在华拓展的大方向。 关键词：卜蜂莲花超市；生鲜；现状；对策 Abstract This paper analyses the management status of Lotus supermarket and the reasons were, according to the supermarket management situation, starting from the supermarket itself, the thinking and exploration of methods to improve the overall level of the lotus supermarket management, and proposed the corresponding development strategy: strengthening the cultivation of upstream products supply market, strengthening the construction of distribution system of modern logistics of fresh, and actively explore the methods to reduce the loss of the supermarket, strengthen the training job functions of fresh personnel, improve the management ability. MFresh in your lifeH was opened yesterday in Shanghai Xingang Road, CP lotus flower shop signs, these six words also reflect the business strategy of lotus adjustment. Said the lotus, the store is the first Chinese community shops, its combination of Zhengda Museum of life and development, and make adjustments in the commodity category layout and so on, the community store model will be the direction of development of lotus in china. Key Words: Lotus supermarket fresh; present situation; countermeasures 目录 TOC \o 1-5 \h \z HYPERLINK \l bookmark41绪论 1 HYPERLINK \l bookmark61?1研究背景 1 1.2国内外研究现状 2 1.2.1美国连锁超市蔬菜水果的经营状况分析 2 2. 2我国连锁超市生鲜食品经营状况 2 1.2. 3 小结 3 HYPERLINK \l bookmark81?3研究意义 4 HYPERLINK \l bookmark101?4研究方法 4 HYPERLINK \l bookmark122卜蜂莲花超市现状 5 HYPERLINK \l bookmark142.1卜蜂莲花超市简介 5 HYPERLINK \l bookmark162.2卜蜂莲花生鲜经营发展的现状 5