大学生手机点餐App接受意愿影响因素分析.docVIP

PAGE 20 摘 要 现在社会科学技术和网络技术的发展突飞猛进，通过网络技术与手机餐饮行业的结合也越来越成熟。现在手机点餐App也逐渐成为了大学生日常生活的一部分，在大学生的生活中越来越重要。哪些因素会对大学生手机点餐App的接受意愿产生影响，以及应当采取什么样的对策进行应对。本文基于TAM模型采用调查问卷的方法，对于影响大学生手机点餐App接受意愿的影响因素进行了调查和分析。本文主要利用TAM模型中的感知易用性、感知有用性、主观规范、感知行为控制、使用意愿等对于影响大学生手机点餐App接受意愿的因素进行研究，最后根据研究结果提出了相应的对策和建议。本文研究的目的是对大学生手机点餐App接受意愿影响因素进行分析研究，从而为手机点餐类App的研究或开发设计人员提供参考建议，有利于手机点餐App的设计与实现，也会进一步推动和实现手机点餐App的可持续发展。 关键词：TAM模型；影响因素；手机点餐；接受意愿Abstract At present, the development of social science and network technology is advancing rapidly, and the combination of network technology and mobile catering industry is becoming more and more mature. Now the mobile ordering app has gradually become a part of College Students daily life, which is more and more important in college students life. Which factors will affect the acceptance willingness of the mobile ordering app of college students and what countermeasures should be taken to deal with them. Based on the TAM model, this paper uses the method of questionnaire to investigate and analyze the factors that affect the acceptance willingness of College Students mobile ordering app. This paper mainly uses the perception ease of use, perception usefulness, subjective norms, perception behavior control, use intention of TAM model to study the factors that affect the acceptance willingness of College Students mobile ordering app, and finally puts forward corresponding countermeasures and suggestions according to the research results. The purpose of this study is to analyze the influencing factors of the acceptance willingness of the mobile ordering app of college students, so as to provide reference suggestions for the research or development designers of the mobile ordering app, which is conducive to the design and implementation of the mobile ordering app, and will further promote and realize the sustainable development of the mobile ordering app. Key words：TAM model; influence factor; mobile phone ordering; acceptance Intention 第1章 绪论 随着互联网的发展，中国的手机点餐App在这些