BEC初级试卷试题3.docx

1 2 3 4 5 Mesut Akman runs a successful cycle-manufacturing business and wants to sell some established product lines to overseas markets. Lena Feldt needs to pay off debts and cut costs at the executive employment agency where she is a senior manager. Janice Carter, PA, to the Chief Executive at Central Bank, is looking for an insurance deal to cover company property. Michael Kaminski wants to organise pensions for part-time employees in the advertising company where he is Head of Human Resources. Nicolas Perez, owner of an insurance company, wants to change his companys image to attract more customers in the domestic market. 11 A drop in expenditure on both recruitment and training resulted in a decline in the number of units produced. 12 Production dropped sharply this year, even though the training budget saw an increase on the previous year. Despite the fact that spending on recruitment and training increased only slightly, output experienced a significant upturn. Fewer units were produced than the previous year, even though levels of recruitment spending were maintained, and the training budget was only slightly cut. 15 In this year, the amount spent on training went up again, and production rose more steeply than at any other time during the period. 16 In addition to being an author, Richard Swan is actively involved in the business world. Right Wrong Doesnt say 17 Swan Partners are the market leaders in delivering CRM. Right Wrong Doesnt say 18 One aspect of Swans talk was to explain the advantages of developing a solid customer base. Right Wrong Doesnt say Swan believes the CRM approach is best suited to service industries. A Right B Wrong C Doesnt say 20 Having the right technology is the most important component of successful CRM. Right Wrong Doesnt say 21 In Swans opinion, achieving company growth depends on a combination of several factors. Right Wrong Doesnt say Swan thinks all companies should move from old-fashioned marketing to C