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问卷的分析与汇报 讲课人：楼洁 5–* Motivation Behaviour is stimulated by a need. Motives trigger behaviour to satisfy need. Two broad categories of motivation: 1. Physiological needs生理需求 (need for food and bodily comfort). 2. Psychological needs心理需求 (need for affection and self-respect). Maslow’s hierarchy of needs SELF-ACTUALISATION need for self-fulfilment ESTEEM needs for self-respect, reputation, prestige and status BELONGING AND LOVE needs for affection, belonging to a group, and acceptance SAFETY needs for security, protection and order PHYSIOLOGICAL needs for food, drink, sex and shelter Do they satisfy the same level of need? 5–* Do they satisfy the same level of need? 5–* Can you think of other examples? 谢谢观赏 * *