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PESTEL analysis
is based on political, economic, social-cultural, technological
environmental and
legal. It describes a framework of macro-environmental factors
used in the
environmental scanning
component of
strategic management.
Political
factors are basically how the
government
intervenes in the economy.
Specifically, political factors has areas including
tax policy,
labour
law,
environmental law,
trade restrictions,
tariffs, and political
stability.
Economic
factors include
economic growth,
interest rates,
exchange rates,
the
inflation rate. These factors greatly affect how businesses operate and make
decisions. (Interest rates impacts companys cost of capital, business growth and
expands. Exchange rate impacts the cost, supply and price of imported goods.)
Social
factors
include
the cultural
aspects
and
health
consciousness, population
growth rate, age distribution, career attitudes and emphasis on safety.
Technological
factors include technological aspects
like
RD
activity,
automation, technology incentives and the rate
of technological
change.
These can determine
barriers
to entry, minimum efficient
production
level
and influence
the
outsourcing
decisions.
Technological shifts
would affect costs, quality, and lead to
innovation.
Legal
factors include
discrimination law,
consumer law,
antitrust
law,
employment law, and
health and safety law. These factors can affect how a
company operates, its costs, and the demand for its products.
Environmental
factors
include
ecological and environmental
aspects
such as weather,
climate, and climate change,
which
may especially
affect
industries
such as tourism,
farming, and insurance.
Porters five forces analysis is a framework for analyzing the level of competition
within an industry and business strategy development.
Threat
of
new entrants
:The
existence
of
barriers
to
entry
(patents,
rights,
etc.).
Government disadvantages independent of
of
of product
costs or sunk
to
loyalty to established
profitabi
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