职称英语考试综合b【2018年职称英语考试卫生类b阅读理解练习（1）】.docVIP

职称英语考试综合B【2018年职称英语考试卫生类B阅读理解练习（1）】 Characteristics of Publicity Publicity offers several benefits. There are not costs for message time or spa ___. An ad in prime-time television ___y cost $250,000 to $5000,000 or more per minute, whereas a five-minute report on a work newscast would not cost anything. However, there are costs for news releases, a publicity department, and other items. As with advertising, publicity reaches a ___ss au ___n ___. Within a short time, new products or pany policies are widely known. Credibility about messages is high, because they are reported in independent m