基于中国元素动画衍生品设计开发研究论文设计.docx

PAGE PAGE 29 PAGE PAGE II 中文论文题目：基于中国元素动画衍生品设计开发研究 摘要 现如今，动漫作为经济与文化的双重产物早就已经风靡世界各地，它作为一种载体，将不同的文化、风俗、观念等融合为一体，以其自身独有的方式渗透并且影响着人们的生活和思想。“动漫”这一词的内涵早就超脱了人们所认知的动画电影或是动画书籍的局限性，它早已经与产业相互融合发展，形成了从市场的开发到策划、制作、上映以及后期的相关角色及其附属产品的开发等一系列的完整的产业链。 动漫的衍生品可以说是这一产业体系中的一个重要方面，相关的动漫衍生品的设计与开发工作在业界以及动漫迷中备受瞩目。日本、欧美等一些国家动漫及衍生品的发展已经具备一定的规模，尤其是与我国毗邻的日本，其动漫强国的经验和做法对于我国来说有着深刻的启迪作用。在动漫设计的文化元素层面，相较于日本来说，我国有悠久丰富的历史和文化底蕴做后盾，更具发展优势和空间，可是我国并没有将这些珍贵的中国元素作为发展基石，来壮大我国的动漫产业，如何在中国元素的基础上设计出经典的、永恒的动漫作品，并且制作出其衍生品是我们目前必须思考和深入探索的问题。纵观全球一些知名的动漫作品及其衍生品，融入和和体现中国元素似乎已经成为了一种时尚，受到动漫迷们的热捧，而遗憾的是这些作品并不是出自我国。 本次论文笔者将对于一些我们耳熟能详的动漫作品及其衍生品中所涉及的中国元素进行分析，希冀能够为我国承载着中国元素的动漫衍生品今后的设计理念、流程、开发方向等带来新的思路和启示。 关键词：中国元素；动漫；动漫衍生品；设计开发 ABSTRACT Nowadays, animation, as a dual product of economy and culture, has been popular all over the world. As a carrier, it integrates different cultures, customs, concepts and so on, infiltrates and influences peoples lives and thoughts in its own unique way. The connotation of animation has long gone beyond the limitations of peoples cognition of animation films or animation books. It has been integrated with the industry for a long time, forming a series of complete industrial chains from market development to planning, production, release and later development of related roles and their ancillary products. Animation derivatives can be said to be an important aspect of this industry system, and the design and development of related animation derivatives has attracted much attention in the industry and animation fans. The development of animation and derivatives in Japan, Europe and the United States and other countries has a certain scale, especially in Japan, which is adjacent to China. The experience and practice of its animation power has a profound enlightenment for China. At the cultural element level of animation design, compared with Japan, China has a long and rich history and cultural heritage as the backing, more development advantages and space, but China has not taken th