游客视角的湖北木兰天池自然旅游景区旅游体验质量评价研究.docxVIP

PAGE V 游客视角的湖北木兰天池自然旅游景区旅游体验质量评价研究 摘 要 随着旅游经济的快速发展，人们的生活水平不断提高，旅游的体验意识也在提高，人们已经不满足于观光型游览，而是主动追求更高质量的体验式旅游。游客在旅游景区进行游览，享受旅游体验的感觉，除了会受景区景点的影响以外，更主要的取决于景区的的管理者对于游客旅游体验的重视程度及管理水平。 本文以湖北木兰天池自然旅游风景区为例，整理了一些关于游客旅游体验的相关资料，并对黄陂区的居民进行访问，线上进行调查问卷的方式来分析游客对于木兰天池的游玩体验。在进行以上一些程序后我们也提出了木兰天池风景区对于游客旅游体验发展提出了改善建议。本文一共有六个章节，第一章绪论是对湖北木兰天池风景区游客旅游体验发展研究的意义，研究方法以及国内外背景的描述。第二章阐述了游客旅游体验的相关的概念以及一些理论基础。第三章阐明的旅游景区如何去塑造良好的游客体验以及应遵循的的原则。第四章解释了木兰天池的旅游概况，并且根据调查数据进行了该景区的优势劣势分析，对于该景区提升游客旅游体验有了更明确的思路和方法。第五章在前文的基础上，提出了发展该景区的相关对策，营造良好的游玩环境，提升游客旅游体验。 关键词：旅游景区；旅游体验；游客视角  A study on the evaluation of tourism experience quality of Mulan Tianchi natural tourism scenic spot in Hubei Province from the perspective of tourists ABSTRACT With the rapid development of tourism economy, peoples living standards are constantly improving, and the awareness of tourism experience is also improving. With the rapid development of tourism economy, peoples living standards are constantly improving, and the awareness of tourism experience is also improving. People are not satisfied with that tourism is tourism, but actively pursue higher quality experience tourism. In addition to the influence of scenic spots, tourism in scenic spots and enjoying the feeling of tourism experience mainly depends on the attention and management level of the managers of scenic spots. Taking Mulan Tianchi natural tourism scenic spot in Hubei Province as an example, this paper collates some relevant information about Tourists tourism experience, visits the residents of Huangpi District, and conducts an online questionnaire to analyze tourists experience of Mulan Tianchi. After the above procedures, we also put forward suggestions for improving the tourism experience development of Mulan Tianchi scenic spot. There are six chapters in this paper. The first chapter is the introduction of the significance, research methods and domestic and foreign background of the research on the tourism experience development of Mulan Tianchi scenic spot in Hubei