【10套】国家开放大学2015年7月至2020年1月《1360高级商务英语写作》期末考试真题及答案.pdfVIP

试卷代号:1360 国家开放大学(中央广播电视大学)2015 年秋季学期开放本科期末考试 高级商务英语阅读试题 2016 年 1 月 注意事项 一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定 栏内。考试结束后，把试卷和答题纸放在桌子上。试卷和答题纸均不 得带出考场。监考人收完考卷和答题纸后才可离开考场。 二、仔细读懂题目的说明，并按题目要求和答题示例答题。答案 一定要写在答题纸的指定位置上，写在试卷上的答案无效。 三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。 Information for the examinees: This examination consists of three parts. They are: Part 1 : Reading Comprehension (75 points , 70 minutes) Part 1I : Words (10 points , 10 minutes) Part III : Translation (15 points , 10 minutes) The total marks for this examination are 100 points. Time allowed for completing this examination is 90 minutes. 1441 Part One Qu四tions 1一7. (21 points) R田d the followi吨P四咿and then match the statemen也 (1一7)ωthe letter (A , ß , C or D). (3 points 阳:h) Marketing Is Dead A Traditional marketing一including advertising , public relations , branding and corporate communications一is dead. Many people in traditional marketing roles and organizations may not realize they are operating within a dead paradigm. But they are. The evidence is clear. First , buyers are no longer paying much attention. Several studies have confirmed that in the buyer s decision journey , traditional marketing communications just aren t relevant. Buyers are checking out product and service information in their own way , often through the Internet. and often from sources outside the firm such as word-of-mouth or customer reVlews. B Second , CEOs have lost all patience. In a devastating 2011 study of 600 CEOs and decision makers by a Lοndon-based marketing