英国大塑学市场营销讲义lect5_research.pptVIP

2;4;Preliminary stage Objective is to identify/understand the research question and the background scenario Initial contact Research brief Background information Sources of information Scale of the project The timetable;Objective - a firm decision is taken to go ahead with research. Commence detailed background studies and prepare data collection methods/instruments. Research proposal What will be done How much will it cost How long will it take Exploratory research Literature review Secondary sources Publicly available data;Choose methods (channel where applicable) Decisions on Quantitative m