美国通用电气公司的战略管理模式.pptx

Founded in 1878 by Thomas Alva Edison Merger in 1892 The Edison General Electric Company The Thomson-Houston Company One of the 12 stocks that made up the first DJIA index in 1896. In the list continuously since 1907;美国通用电气公司的战略管理模式（GE）;Today’s Basics… ;…Compare and Contrast ;The Three Families ;Long-Cycle Businesses;Short-Cycle Businesses;Financial Services;A Summary of Business Finances;The Share of the Pie…;The Share of the Pie…;The Era: How the Market Valued it;Compare Contrast with Pre-Welch Era;From Following the Economy…;…To Setting the Pace;The Turnaround;SWOT Vision Restructuring Growth Engine Sustaining Competitive advantage Dynamic Perspective;Jack Welch’s vision;SWOT Vision Restructuring Growth Engine Sustaining Competitive advantage Dynamic Perspective;SWOT Vision Restructuring Growth Engine Sustaining Competitive advantage Dynamic Perspective;;Jack Welch’s vision;SWOT Vision Restructuring Growth Engine Sustaining Competitive advantage Dynamic Perspective;Business Restructuring…GE-McKinsey Matrix;Reorganization of businesses;Changing composition of businesses;Business Restructuring…. cont’d;SWOT Vision Restructuring Growth Engine Sustaining Competitive advantage Dynamic Perspective;; ;Leaders of the future ;“Work-out” was a process initiated by Jack Welch and James Baughman to address the issue of increasing productivity by changing the in-house culture to reflect that of an small firm, characterized by Speed Simplicity Self Confidence;Culture in 1980’s Fine tuned Financial Analysis Long Strategic Deliberations Centralized Controls Multilevel Approvals;Implementation of a typical in-house “workout” · Consultant assigned to each GE business to facilitate 3-day off-sites ·?Groups of 40 – 100 employees invited to share views about their business  and how it might be improved. ·?Unit Boss presents challenge/problem and leaves facilitators with  employees to list problems, debate solutions, and prepare presentations. ·?Results (analysis a