可口可乐的经营管理战略.pptxVIP

Coca Cola;Coca Cola;可口可乐公司简介 ;百事可乐公司简介;行业内部竞争;行业进入壁垒;行业垄断的根本原因;Coca Cola;（一）关于可口可乐;（二）80、90年代的掌门人;Roberto Goizueta的困境;Roberto Goizueta的商业思路;Roberto Goizueta 的回报;（三）可口可乐的早期经营模式;（三）可口可乐的早期经营模式;（三）可口可乐的早期经营模式;Coca Cola;（一）70年代末以来竞争环境的变化;续前：生活方式变化的直接冲击;（二）行业变化对早期业务模式的冲击;Coca Cola;(一) 可口可乐新的经营模式;1、扩大消费者的范围;2、价值链管理者Focus on value growth;3、对销售渠道进行重组;重组与装瓶商的商业关系的具体做法;4、关键业务活动与拓展;5、进军海外市场;6、增加股东的价值;采用资本运作等有效手段，增加股东的价值;Coca Cola;Background;The new Structure;Coca Cola;2L+3O;Coca Cola;对中国企业的启示启示;Remarks;Coca Cola;（一）Why Coke Succeeded in the past;80/20 rule;80/20 Rule;（二）Why thing go better at COKE;New Rules: Business design;The new framework of business design;Strategic dimensions that drives shareholder value growth;(1) Customer Selection;(2) Value capture;(3) Strategic control;(4) Scope;(5) Organizational system;Conclusion;The End;1、Genius only means hard-working all ones life. (Mendeleyer, Russian Chemist)? 天才只意味着终身不懈的努力。20.8.58.5.202011:0311:03:10Aug-2011:03 2、Our destiny offers not only the cup of despair, but the chalice of opportunity. (Richard Nixon, American President )命运给予我们的不是失望之酒，而是机会之杯。二〇二〇年八月五日2020年8月5日星期三 3、Patience is bitter, but its fruit is sweet. (Jean Jacques Rousseau , French thinker)忍耐是痛苦的，但它的果实是甜蜜的。11:038.5.202011:038.5.202011:0311:03:108.5.202011:038.5.2020 4、All that you do, do with your might; things done by halves are never done right. ----R.H. Stoddard, American poet做一切事都应尽力而为，半途而废永远不行8.5.20208.5.202011:0311:0311:03:1011:03:10 5、You have to believe in yourself. Thats the secret of success. ----Charles Chaplin人必须相信自己，这是成功的秘诀。-Wednesday, August 5, 2020August 20Wednesday, August 5, 20208/5/2020 6、Almost any situation---good or bad---is affected by the attitude we bring to. ----Lucius Annaus Seneca差不多任何一种处境---无论是好是坏---都受到我们对待处境态度的影响。11时3分11时3分5-Aug-208.5.2020 7、Although the world is full of suffering, it is full also of the overcoming of it.----Hellen Keller, American writer虽然世界多苦难，但是苦难总是能战胜的。20.8.520.8.520.8.5。2020年8月5日星期三二〇二〇年八月五日 8、For man is man