【哈佛大学商学院-案例方法(The-Case-Method)】.pptVIP

Harvard Business SchoolThe Case Method;Harvard Business SchoolThe Case Method;哈佛大学商学院 － 案例方法;The goal of HBS is to prepare students for the challenges of leadership. We believe that the case method is by far the most powerful way to learn the skills required to manage, and to lead. The case method forces students to grapple with exactly the kinds of decisions and dilemmas managers confront every day. In doing so, it redefines the traditional educational dynamic in which the professor dispenses knowledge and students passively receive it. The case method creates a classroom in which students succeed not by simply absorbing facts and theories, but also by exercising the skills of leadership and teamwork in the face of real problems. ;案例方法;Under the skillful guidance of a faculty member, they work together to analyze and synthesize conflicting data and points of view, to define and prioritize goals, to persuade and inspire others who think differently, to make tough decisions with uncertain information, and to seize opportunity in the face of doubt. Pioneered by HBS faculty in the 1920s, the case method began as a way of importing slices of business reality into the classroom in order to breathe life and instill greater meaning into the lessons of management education. Today, although we also make use of lectures, simulations, fieldwork, and other forms of teaching as appropriate, more than 80 percent of HBS classes are built on the case method.; 在熟练的教师指导下，学员们一起学习，分析与整合相互冲突的数据和观点，界定目标并按照重要性次序排列，说服和启发其他有不同想法的人，在质疑辩论中寻找解决问题的机会。 哈佛商学院教师们在二十世纪二十年代开始采用案例教学法，把真实的商业活动片段引入课堂，使管理教育联系实际，逐步赋予了更为重要的意义。如今，尽管我们也采用讲座、模拟、实地调查和其他适用的教学方式，但哈佛商学院百分之八十以上的课程都以案例教学法为基础。 ; Typically, an HBS case is a detailed account of a real-life business situation, describing the dilemma of the protagonist . Faculty and their research assistants spend weeks at the company that is the subject of the case, detailing the background of the situation, the immediate problem or decision, and the perspectives