21世纪大学实用行业英语综合教程Unit-1.pptVIP

Unit 1 Marketing市场营销;Unit1-main;From studying this unit, students are expected to 1. understand basic concepts of marketing. 2. understand the SWOT analysis of a marketing strategy. 3. apply SWOT analysis into business work.;Part II Reading -main;Part I?Reading Text A;Part I?Reading Text A;市场营销基础知识 我们把市场营销看作是交易，把营销人员看成是管理交易的人。从远古时期开始，人们一直在进行交易，以物易物，以物换服务，或以服务换服务。;marketer:营销人员。与seller, vendor ??近义词，但是marketer源于marketing，促进商品销售的人。;2 Marketing probably started with one cave man finding he had too much meat,